When cannabis was legalized in Washington and Colorado, the customer was not legally able to interact with the product on their own. The sales team came to marketing and design with the request to create a display to show the value of our brand to the retailers and customers so that they had one name in mind when it was their turn to order.

Using reclaimed wood, with installed lighting. Original poster and collateral assets and Willie Nelson record, I wanted this installation to be a beacon that attracted and inspired customers as they encounter Willie Nelson’s lifelong relationship with cannabis.

I worked closely with Project Manager, Molly Parnell to build a repeatable program.

Additional Art Direction came from Michael Pomerleau.