Designed in house during the rebrand of GCH, Inc. to Long Play. Positioned at the intersection of Music and Cannabis, the company needed an identity to not only represent the artists and products we had been making with legendary artists like Willie Nelson, Tom Petty and The Grateful Dead, but also our collaborations with future legends like Margo Price and Nathaniel Rateliff. In addition to working on the brand identity, I also came up with the name.

Inspired by Long Play records, the name not only alluded to music, but also the promise that this company was in it for the long haul.

I created the first concept of the word mark, visual identity, brand guidelines, and environmental office space concept.