Potpots
To announce the introduction of three new flavors to their best selling inflused chocolates line, Potpots’ Director of Marketing, Nicole Kennebeck, approached me to design some graphics for their influencer outreach that would help bring visibilty to the launch.
With the core audience being Millenial women, Nicole knew that she wanted a metal lunchbox and T-shirt design that would play into 90s nostalgia. It was also important that the graphic be something that the influencers would be excited to wear and use.
The campaign was a success! The influencers loved their care packages, and made a lot of FUN UGC, and most importantly, Potpots saw a 500% increase in e-commerce sales.
