Wayward Ghouls

A personal project of mine, Wayward Ghouls are a collection of misfit creatures for misfit collectors. Inspired by the monster and gross out toys of the 80s and 90s, Wayward Ghouls aims to build lasting relationships with our customers and audience by celebrating the weird little monster loving part in all of us. My goal is to inspire creativity, silliness, and the acceptance of ourselves and others.

Squeaks the Wayward Ghoul in silhouette

Logo Inspiration

Wayward Ghouls logo inspiration

One Color Logos

Wayward Ghouls Stacked Logo White
Wayward Ghouls Horizontal Logo White

Typography

Wayward Ghouls uses a handful of typefaces to express itself in any given situation.

H1 Headlines

Wayward Ghouls H1 Headlines Font - Monster Mash and example alphabet

H2 Headlines

Wayward Ghouls H2 Headlines Font - Meanwhile and example alphabet

H3 Headlines

Wayward Ghouls H3 Headlines Font - Futura Bold and example alphabet

Body Copy

Wayward Ghouls Secondary Font - Futura Medium and example alphabet

Color Swatches

Swatch - Black
ECTOPLASMIC PURPLE
Hex: 5D00AC
RGB: 93, 0, 172
CMYK: 74, 92, 0, 0
Swatch - Bone White
BONE WHITE
Hex: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Swatch - Infinite Black
INFINITE BLACK
Hex: 000000
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
Swatch - Ghastly Green
GHASTLY GREEN
Hex: 13E7AD
RGB: 19, 231, 173
CMYK: 62, 0, 47, 0
Swatch - Putrid Pink
PUTRID PINK
Hex: DE2D84
RGB: 222, 44, 132
CMYK: 5, 93, 3, 0

Learn more about Wayward Ghouls by visiting them online!

Visit the GHOULS!

Got a branding, advertising, or experiential project? Let's chat! Share your goals and challenges with me, and together we'll craft a strategic plan to connect with your audience in a genuine and impactful way. Reach out, and let's create something special!