Logos and Branding

From legendary musicians to beloved toy brands, here  are a few examples that showcase the power of brand identity. Your brand is the first impression you make when building a lasting relationship with your customers. Let me help capture the essence of your brand with a logo and branding that resonate authentically with your audience.

Squeaks the Wayward Ghoul in silhouette

WAYWARD GHOULS

A personal project of mine, Wayward Ghouls is a collection of misfit creatures for misfit collectors. Inspired by the monster and gross out toys of the 80s and 90s, Wayward Ghouls aims to build lasting relationships with our customers and audience by celebrating the weird little monster loving part in all of us. My goal is to inspire creativity, silliness, and the acceptance of ourselves and others.

Visit the GHOULS!

Logo Inspiration

Wayward Ghouls logo inspiration

One Color Logos

Wayward Ghouls Horizontal Logo WhiteWayward Ghouls Stacked Logo White

Typography

Wayward Ghouls uses a handful of typefaces to express itself in any given situation.

H1 Headlines

Wayward Ghouls H1 Headlines Font - Monster Mash and example alphabet

H2 Headlines

Wayward Ghouls H2 Headlines Font - Meanwhile and example alphabet

H3 Headlines

Wayward Ghouls H3 Headlines Font - Futura Bold and example alphabet

Body Copy

Wayward Ghouls Secondary Font - Futura Medium and example alphabet

Color Swatches

Swatch - Black
ECTOPLASMIC PURPLE
Hex: 5D00AC
RGB: 93, 0, 172
CMYK: 74, 92, 0, 0
Swatch - Bone White
BONE WHITE
Hex: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Swatch - Infinite Black
INFINITE BLACK
Hex: 000000
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
Swatch - Ghastly Green
GHASTLY GREEN
Hex: 13E7AD
RGB: 19, 231, 173
CMYK: 62, 0, 47, 0
Swatch - Putrid Pink
PUTRID PINK
Hex: DE2D84
RGB: 222, 44, 132
CMYK: 5, 93, 3, 0

Wayward Ghouls uses a handful of typefaces to express itself in any given situation.

Learn more about Wayward Ghouls by visiting them online!

Visit the GHOULS!
Long Play Logo on gold grill background
Long Play logo

Long Play

Designed in house during the rebrand of GCH, Inc. to Long Play, I actually came up with the name for the new company. Positioned at the intersection of Music and Cannabis, I was inspired by LPs (long play records) which not only indicated a musical format, but also a sense that this company was in it for the long haul.

For the branding, I selected the typeface and created a mark with a different logo (final icon and wordmark were done by Isaac LeFever).
I also created guidelines for the look of the brand in print, presentations, and even office space.

Long Play Logo on gold grill background

Long Play

Designed in house during the rebrand of GCH, Inc. to Long Play, I actually came up with the name for the new company. Positioned at the intersection of Music and Cannabis, I was inspired by LPs (long play records) which not only indicated a musical format, but also a sense that this company was in it for the long haul.

For the branding, I selected the typeface and created a mark with a different logo (final icon and wordmark were done by Isaac LeFever).
I also created guidelines for the look of the brand in print, presentations, and even office space.

Long Play logo

Landing Page

Long Play landing page featuring Willie Nelson

Merch

Long Play Merch - Hoodie, T Shirt, and MugLong Play posters

It’s difficult to portray the intangible and ephemeral experience of music in an image. So instead of focusing on the final result, we draw your attention to the tools of music, illustrating the preparation and work leading up to the music itself. This is hardworking equipment that can amplify a world of personal expression to bring joy and transcendence to a multitude of passionate fans.

Office Space concept design

To give investors and partners a feel for what Long Play meant as a brand at the intersection of Music and Cannabis, I worked with the CEO and VP of Brand to create concepts showing a company that encompassing those values when hard at work.

One Color Logo

Long Play logo

Typography

Long Play relies on strong typography to express itself.

H1 Headlines

Long Play H1 Headlines Font - Futura Bold and example alphabet

H2 Headlines

Long Play H2 Headlines Font - Rockwell and example alphabet

Body Copy

Body Copy - Futura Boook and example alphabet

Fun Headline Alternate

Fun Headline Alternate Font - Quimby Gubernatorial and example alphabet

Color Swatches

Swatch - Black
BLACK
Hex: 000000
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
Swatch - Solid Gold
SOLID GOLD
Hex: A88F55
RGB: 163, 138, 84
CMYK: 35, 40, 77, 8
Swatch - White
WHITE
Hex: 5D00AC
RGB: 93, 0, 172
CMYK: 74, 92, 0, 0
Swatch - Moody Blue
MOODY BLUE
Hex: 5D00AC
RGB: 93, 0, 172
CMYK: 74, 92, 0, 0
Swatch - Blush
BLUSH
Hex: 5D00AC
RGB: 93, 0, 172
CMYK: 74, 92, 0, 0

Whether you need branding, advertising, or experiential graphics, let's discuss your goals and pain points and come up with a strategy based plan to communicate with your audience effectively and authentically.