Logos and Branding

From legendary musicians to beloved toy brands, here  are a few examples that showcase the power of brand identity. Your brand is the first impression you make when building a lasting relationship with your customers. Let me help capture the essence of your brand with a logo and branding that resonate authentically with your audience.

Squeaks the Wayward Ghoul in silhouette

WAYWARD GHOULS

A personal project of mine, Wayward Ghouls is a collection of misfit creatures for misfit collectors. Inspired by the monster and gross out toys of the 80s and 90s, Wayward Ghouls aims to build lasting relationships with our customers and audience by celebrating the weird little monster loving part in all of us. My goal is to inspire creativity, silliness, and the acceptance of ourselves and others.

Logo Inspiration

Wayward Ghouls logo inspiration

One Color Logos

Wayward Ghouls Horizontal Logo WhiteWayward Ghouls Stacked Logo White

TYPOGRAPHY

Wayward Ghouls uses a handful of typefaces to express itself in any given situation.

H1 Headlines

Wayward Ghouls H1 Headlines Font - Monster Mash and example alphabet

H2 Headlines

Wayward Ghouls H2 Headlines Font - Meanwhile and example alphabet

H3 Headlines

Wayward Ghouls H3 Headlines Font - Futura Bold and example alphabet

Body Copy

Wayward Ghouls Secondary Font - Futura Medium and example alphabet

Color Swatches

Swatch - Black
ECTOPLASMIC PURPLE
Hex: 5D00AC
RGB: 93, 0, 172
CMYK: 74, 92, 0, 0
Swatch - Bone White
BONE WHITE
Hex: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Swatch - Infinite Black
INFINITE BLACK
Hex: 000000
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
Swatch - Ghastly Green
GHASTLY GREEN
Hex: 13E7AD
RGB: 19, 231, 173
CMYK: 62, 0, 47, 0
Swatch - Putrid Pink
PUTRID PINK
Hex: DE2D84
RGB: 222, 44, 132
CMYK: 5, 93, 3, 0
Squeaks the Wayward Ghoul in silhouette

WAYWARD GHOULS

A personal project of mine, Wayward Ghouls is a collection of misfit creatures for misfit collectors. Inspired by the monster and gross out toys of the 80s and 90s, Wayward Ghouls aims to build lasting relationships with our customers and audience by celebrating the weird little monster loving part in all of us. My goal is to inspire creativity, silliness, and the acceptance of ourselves and others.

Logo Inspiration

Wayward Ghouls logo inspiration

One Color Logos

Wayward Ghouls Horizontal Logo WhiteWayward Ghouls Stacked Logo White

TYPOGRAPHY

Wayward Ghouls uses a handful of typefaces to express itself in any given situation.

H1 Headlines

Wayward Ghouls H1 Headlines Font - Monster Mash and example alphabet

H2 Headlines

Wayward Ghouls H2 Headlines Font - Meanwhile and example alphabet

H3 Headlines

Wayward Ghouls H3 Headlines Font - Futura Bold and example alphabet

Body Copy

Wayward Ghouls Secondary Font - Futura Medium and example alphabet

Color Swatches

Swatch - Black
ECTOPLASMIC PURPLE
Hex: 5D00AC
RGB: 93, 0, 172
CMYK: 74, 92, 0, 0
Swatch - Bone White
BONE WHITE
Hex: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Swatch - Infinite Black
INFINITE BLACK
Hex: 000000
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
Swatch - Ghastly Green
GHASTLY GREEN
Hex: 13E7AD
RGB: 19, 231, 173
CMYK: 62, 0, 47, 0
Swatch - Putrid Pink
PUTRID PINK
Hex: DE2D84
RGB: 222, 44, 132
CMYK: 5, 93, 3, 0

More Soon...

Whether you need branding, advertising, or experiential graphics, let's discuss your goals and pain points and come up with a strategy based plan to communicate with your audience effectively and authentically.